Mayapada Media Strategy 2026

Craft Group

Hospital Codes

Fokus Produk & Layanan

Target Persona

Kanal Media

No	Media	2025 (Rp)	Investment 2026 (Rp)	Bobot '25	Bobot '26	Pageview '25	Pageview '26	Value '25	Value '26	Remarks Improvement
MEDIA NASIONAL TIER 1
1	Kompas	549.450.000	320.511.000	14%	9%	94.500	112.500	115%	135%	Cost/article turun
2	Detik	910.200.000	466.200.000	22%	13%	1.660.000	1.130.000	334%	377%	+benefit: 3x liputan, 10x artikel, 1x Ig Reels (TDP)
3	CNN Indonesia	399.600.000	333.300.000	10%	9%	300.000	200.000	368%	425%	benefit sama, spending turun tetap dapat liputan TV
4	Bisnis Indonesia	388.500.000	222.000.000	10%	6%	380.000	200.000	163%	182%	Benefit 2 x article with 1000 PV/article
5	CNBC	333.000.000	421.800.000	8%	11%	1.700.000	2.250.000	844%	864%	spending sama, PV meningkat (LY: 10k); 2x editorial coverage
8	Investor Trust	-	20.000.000	0%	1%	-	120.000	0%	467%	FY 2026; Target published Min. 24 Article
TOTAL NASIONAL TIER 1	2.580.750.000	1.783.811.000	64%	48%	-	-	-	-
MEDIA REGIONAL
6	Jawapos Printed	-	60.000.000	0%	2%	-	-	0%	105%	+1 slot di Jawa Pos Lokal Metropolitan
7	Jawapos Online	333.000.000	111.000.000	8%	3%	32.000	15.000	199%	296%	+benefit 1x Widget
9	Tribun Jatim & Surya Online	28.416.000	47.000.000	1%	1%	32.000	63.000	293%	320%	value 100 top banner, 2x Advertorial Liputan Tribun Jatim, 3x Tiktok Post Surya Malang
10	Disway	-	16.650.000	0%	0%	-	125.000	0%	2252%
11	Klik FM	-	20.000.000	0%	1%	-	-	0%	180%	FY 2026
12	Ardan Radio Bandung	353.681.520	183.000.000	9%	5%	-	-	272%	315%	tambahan adlibs dibandingkan 2025. adlibs ardan tinggi dibandingkan item lainnya
13	Tribun Jabar	-	28.800.000	0%	1%	-	48.000	0%	188%	Item yang sama dengan tahun lalu +benefit 12 backlink & 6 liputan media
TOTAL REGIONAL	715.097.520	466.450.000	18%	13%	-	-	-	-
MEDIA COMMUNITY
14	Grid Network	-	111.000.000	0%	3%	-	56.000	0%	133%	Bolasport, Natgee, Bobo, Nova, Cewekbanget, Styin, Gridoto. Tahun lalu tidak ada guarantee Page View, Potensi activation 12
15	Hai Bunda	33.300.000	66.600.000	1%	2%	12.000	250.000	1502%	2523%	komunitas (Promil, Pregnant, Newborn, Toddler, Kids, ABK, Preneur, Jabar): 8513 member. Cost Deal lebih murah
16	Indo Expat	77.700.000	62.750.000	2%	2%	12.000	12.000	1129%	1304%	Cost Deal lebih murah
17	Asian Parents	266.400.000	166.500.000	7%	4%	-	80.000	152%	162%	Potensi activation 6 komunitas (balita, bayi, kehamilan, ibu bandung, ibu surabaya): 2403 member
TOTAL COMMUNITY	377.400.000	406.850.000	9%	11%	-	-	-	-
MEDIA OOH
22	Mayapada Tower	381.500.000	220.000.000	9%	6%	-	-	0%	0%
23	Jaris & K	-	444.000.000	0%	12%	-	-	0%	270%
24	Warna-Warni	-	380.000.000	0%	10%	-	-	0%	218%
TOTAL OOH	381.500.000	1.044.000.000	9%	28%	-	-	-	-
GRAND TOTAL	4.054.747.520	3.701.111.000	100%	100%	4.210.500	4.641.500	5370%	10714%	-

Media

2025 (Rp)

Investment 2026 (Rp)

Bobot '25

Bobot '26

Pageview '25

Pageview '26

Value '25

Value '26

Remarks Improvement

MEDIA NASIONAL TIER 1

Kompas

549.450.000

320.511.000

14%

94.500

112.500

115%

135%

Cost/article turun

Detik

910.200.000

466.200.000

22%

13%

1.660.000

1.130.000

334%

377%

+benefit: 3x liputan, 10x artikel, 1x Ig Reels (TDP)

CNN Indonesia

399.600.000

333.300.000

10%

300.000

200.000

368%

425%

benefit sama, spending turun tetap dapat liputan TV

Bisnis Indonesia

388.500.000

222.000.000

10%

380.000

200.000

163%

182%

Benefit 2 x article with 1000 PV/article

CNBC

333.000.000

421.800.000

11%

1.700.000

2.250.000

844%

864%

spending sama, PV meningkat (LY: 10k); 2x editorial coverage

Investor Trust

20.000.000

120.000

467%

FY 2026; Target published Min. 24 Article

TOTAL NASIONAL TIER 1

2.580.750.000

1.783.811.000

64%

48%

MEDIA REGIONAL

Jawapos Printed

60.000.000

105%

+1 slot di Jawa Pos Lokal Metropolitan

Jawapos Online

333.000.000

111.000.000

32.000

15.000

199%

296%

+benefit 1x Widget

Tribun Jatim & Surya Online

28.416.000

47.000.000

32.000

63.000

293%

320%

value 100 top banner, 2x Advertorial Liputan Tribun Jatim, 3x Tiktok Post Surya Malang

Disway

16.650.000

125.000

2252%

Klik FM

20.000.000

180%

FY 2026

Ardan Radio Bandung

353.681.520

183.000.000

272%

315%

tambahan adlibs dibandingkan 2025. adlibs ardan tinggi dibandingkan item lainnya

Tribun Jabar

28.800.000

48.000

188%

Item yang sama dengan tahun lalu +benefit 12 backlink & 6 liputan media

TOTAL REGIONAL

715.097.520

466.450.000

18%

13%

MEDIA COMMUNITY

Grid Network

111.000.000

56.000

133%

Bolasport, Natgee, Bobo, Nova, Cewekbanget, Styin, Gridoto. Tahun lalu tidak ada guarantee Page View, Potensi activation 12

Hai Bunda

33.300.000

66.600.000

12.000

250.000

1502%

2523%

komunitas (Promil, Pregnant, Newborn, Toddler, Kids, ABK, Preneur, Jabar): 8513 member. Cost Deal lebih murah

Indo Expat

77.700.000

62.750.000

12.000

1129%

1304%

Cost Deal lebih murah

Asian Parents

266.400.000

166.500.000

80.000

152%

162%

Potensi activation 6 komunitas (balita, bayi, kehamilan, ibu bandung, ibu surabaya): 2403 member

TOTAL COMMUNITY

377.400.000

406.850.000

11%

MEDIA OOH

Mayapada Tower

381.500.000

220.000.000

Jaris & K

444.000.000

12%

270%

Warna-Warni

380.000.000

10%

218%

TOTAL OOH

381.500.000

1.044.000.000

28%

GRAND TOTAL

4.054.747.520

3.701.111.000

100%

4.210.500

4.641.500

5370%

10714%

Media Strategy & Targeting

Media Investment Comparison